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Miller Genuine Draft tasked us with creating a compelling campaign to drive new sales and refresh outdated branding for an iconic beer.
AD: Callie Earles, Anna Dodson, Caroline Green, Carly D’Alto
The purpose behind Hidden History is to use Miller Genuine Draft's platform to showcase successful people in history, whose achievements weren't shown in textbooks or acknowledged by society. As you drink your beer, the ink on the can changes, revealing a biography of one of these figures in history. A portion of the proceeds goes toward a scholarship fund to help individuals (21+) who are returning to school.