kraft inspired meal kits for delicious and easy dinnertime.
2019 ONE SHOW MERIT FINALIST
AD: Callie Earles, Caroline Green, Carly D’Alto
CW: Anna Dodson
case study video
Krate by Kraft are Kraft inspired meal kits that take the hassles out of parenting. As part of this campaign, Kraft will release print ads with a QR code taking the viewer directly to the Krate registration site where parents can pick between three different meal kits to be delivered directly to their doorstep. Kraft will also install Krate vending machines in select locations where parents can buy the meal kits directly from the machine. Parents will be able to locate these machines through an extension on Google Maps. Krate by Kraft. Real. Simple.