dr pepper creamy

coconut summer

the key

visual

Developing this KV was the first job I worked on after joining the Keurig Dr Pepper team. I was brought on to push the look in a different direction and my look was chosen to move forward within the first round.
Of course this lead to the successful execution of a full-scale retail point-of-sale campaign and the development of an additional restaurant service campaign that followed the look of the original KV.

core water evergreen

campaign

THE KEY

VISUAL

We were tasked with bringing in ideas on how to promote this product to pretty much any woman from the age of 25-44. Thus, the “girl grip” was born. I first photographed my own hand in the first iteration of these KV’s (pictured below). The client loved our idea so much that they expanded the budget to include a photoshoot which I got the opportunity to help direct.