ART DIRECTOR: Callie Earles | PHOTOGRAPHER: Aaron Griffin
PACKAGING DESIGNER: Callie Earles | COPYWRITER: Madison Letzig
My first PR Box in my career was a whirlwind and ended up being a lot easier than I had anticipated. I concepted, modeled, designed, and communicated with vendors to get this box made and perfect for October Prime Day on Amazon.
ART DIRECTOR: Callie Earles | PHOTOGRAPHER: Aaron Griffin | SET DESIGNER: Callie Earles | COPYWRITER: Madison Letzig
My first photoshoot for Advocare was for Spark Pineapple Whip. We shot the images offsite at a man-made lagoon in Prosper, TX. Where I concepted, set-up, directed, planned, and executed a full scale photoshoot with less than a $100 budget and a week of planning. I came up with the concept for the campaign and then designed all of the assets around the flavor launch.
ART DIRECTOR: Callie Earles | PHOTOGRAPHER: Aaron Griffin | COPYWRITER: Madeleine Huff
My second photoshoot, which we shot in house. A quick turn project with an even quicker concept and execution timeline than Pineapple Whip. I went to Trader Joes, bought florals, purchased some fun glasses, and had a blast setting up different shots for this campaign.
